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Brasilia is definitely in vogue. And for the capital’s 50th anniversary, Capital Fashion Week Winter 2010, the pocket edition of the third largest fashion event in the country, paid tribute to the city and to one of its most darling sons, singer/songwriter Renato Russo, who was also celebrating his 50th birthday in March. CFW’s eighth edition was held on the 18th, 19th and 20th, at the Claudio Santoro National Theater, with 16 runway shows and lots of innovation.
More than setting trends, CFW’s mission is to stimulate sustainable fashion, observing its means of production and social and environmental responsibility - as well as easing the introduction of this new fashion culture to various markets and types of consumers. This vision has made it possible to make important partnerships with the Brazilian Trade and Investment Promotion Agency (Apex Brasil) and Brazilian Textile and Apparel Industry Association (ABIT), through the TexBrasil Program, The Brazilian Association of Fashion Designers (ABEST) and the Brazilian Gems and Jewelry Trade Association (IBGM).
Capital Fashion Week once again introduced new talents and provided the opportunity to showcase their work. In this edition, three designers chosen during the New Talents competition introduced their creativity on the runway of Brasilia’s fashion week. They are: Anna Paula Osório, Erika Duarte and Ivan Cerqueira. CFW designers Akihito Hira, Camila Prado, Eliel Sallustiano, Sandra Lima, Sann Marcuccy and Romildo Nascimento also took the runway.
One of the highlights of this edition was the participation of three Italian brands- Missoni, Mabro-Antichi Telai and Renato Balestra. The invitation came from the Italian ambassador’s wife, Antonella La Francesca, with 2011 in mind - the year of Italy in Brazil. This was also the first time that Italian brands participated in a Brazilian fashion week.
For the fourth time, students from the Fashion Design Course at IESB (Institute of Superior Education of Brasília), under the supervision of the courses professors, showed collections created especially for CFW. Completing the line-up: jewelry designer Miranda Castro and Damyller.
Capital Fashion Business was also present in the March edition of Capital Fashion Week. CFBusiness’ objective is to find commercial partners to consolidate distribution channels - the last obstacle of the production chain. Therefore, the commercialization was made in retail or wholesale, with buyers being chosen by very high standards.
SOCIAL INCLUSION
Capital Fashion Week has made it possible to value social inclusion activities, giving visibility to cooperatives, brands and designers based in the Federal District. Before, they had no perspective of being introduced to the market, today, fashion has become a means of sustainability and income for families living in the region that work in the industry.
ORIGINS
The Center-West region of Brazil possesses huge potential in the exploration of raw material for the production of distinguished fashion. With this in mind, entrepreneur Marcia Lima idealized and produced the first edition of Capital Fashion Week in 2004. The event stimulates the fashion market in Brasilia, in Brazil, and abroad.
Since its third edition, Capital Fashion Week maintains its focus supporting sustainability, inclusion and social responsibility programs, as well as preserving the environment. CFW’s objective is to be alert regarding means of production and social and environmental responsibility.
Organization:
Márcia Lima Promoções e Eventos www.cfw.com.br
Contact: (55 61) 3364 2533
E-Mail: marciaeventos@uol.com.br
Press Information:
Tríplice Comunicação
Contact: (55 61) 3033 3029/ (55 61) 3273 3330
Cláudia Santos (55 61) 8154 6650/ Luis Luz (55 61) 8154 6648 /Natália Lopes (55 61) 8154 6649
E-Mail: imprensa@cfw.com.br / triplice.com@uol.com.br
CFW DESIGNERS
AKIHITO HIRA
Since his first participation in the event, in September 2008, when he presented the collection Memories of a Certain Orient, inspired by the movie The English Patient, Akihito prints his identity on the nation’s capital through elegant and sophisticated menswear. In March 2009, he was applauded for his Dandy India collection which represented the contradictions and subtleties of the english and indian cultures. In August of the same year, he surprised everyone with Metamorphus, which referred to ecdysis: the act of casting off or shedding an outer cuticular layer, common in insects. For 2010, the designer presents Pioneers, whose reference goes back to the Cruls Mission and the “candangos” who built Brasilia. Wool, tricoline, cotton, jeans and bamboo mesh work together in the construction of taylored pieces with an irreverant touch maintaining their sophistication and elegance. The sober colors are extracted from the concrete of the great buildings. The shape used in the collection is slim fitting contrasting with the ample and comfortable forms of pleats that appear in volumous collars and in the travel bags carried by the candangos.
CAMILA PRADO
The only designer to have participated in all editions of the event, Camila Prado premiered on the CFW runway in 2005, with the concept of japanese dolls. In 2006, she presented a collection based on pin-ups. In 2007, inspired by the 1960s and Pop Art, she showed the collection Swinging Sixty. In 2008 she created two collections: Made in Nikkei - inspired by toy art - and Navy. In the 2009 editions she focused on the musical movement of New Wave for winter and for summer she showed Pool Party. Thinking of Brasilia’s 50th anniversary celebration, the designer elaborated the Brasilia Downtown collection, inspired by one of the oldest buildings in the city: Conic.
For Camila, the place represents the most urban facet of the capital, where thousands of people circulate all day long. At night, Conic reveals alternative options, making it a reference of mixing, to be able to understand this, you need to visit the place to get to know it. Therefore, Brasília Downtown brings neo-urban references, mixed with grafitti and lots of rock’n roll. Always remembering the relaxed and casual air, with forms that mark the silhouette and shoulders. The prints suggest all the coloring of the collection in black, white, royal blue, variations of rose and nude, in cotton fabrics combined with more fluid textiles as well as knitwear.
ELIEL SALLUSTIANO
Selected during the New Talents competition in 2005, Eliel Sallustiano developed his first collection inspired by Lampião and Maria Bonita, Brazil’s version of Bonnie and Clyde. He received fantastic reviews from fashion critics such as Gloria Kalil. In 2006, he did not show during the event because he suffered a motorcycle accident. He came back in 2007 with the collection The Goddesses of Egypt which referred to the beauty and power if Cleopatra and Nefertiti. In the winter 2008 edition, the northeast was again the theme of his creations. In the summer, Rio de Janeiro was explored with clothes that portrayed the city’s post cards. In March 2009, he designed the looks for Miranda Castro’s runway show. In August, the White on Black collection enchanted the public. For this Pocket Edition of Capital Fashion Week, Eliel Sallustiano created Crystal Women praising the beauty and the necessary tact to touch a woman. According to the designer, his inspiration came from the fragility and beauty which causes admiration and desire. To cause this impression he uses silk, laise, jersey, black and crystals. “Black is a classic, which I really like, as well as being an eternal winter trend. I also use blue and transparencies to develop with excellence the theme of the collection”.
ROMILDO NASCIMENTO
Romildo Nascimento was launched by CFW in 2006, when he created the collection Brasilia Projected, inspired on the architecture of the capital of Brazil. In 2007, his Fish-Woman was transported from the paintings of the artist Francisco Brenannd, to the runway. In March 2008, he idealized Geometry, showing geometric lines throughout the collection. In the september edition, Mosaic explored the works of the french artist Marianne Peretti. In March 2009, his collection was inspired on the Campana Brothers and their design concept. In August of the same year, Autoreinterpretation was a collection where his friends developed clothes which remitted to the designers’ principal characteristics and he, in turn, reinterpreted them. Now, in 2010, Subjective Discipline proves that the art of creating is not only a gift, it is also an exercise that requires sweat and discipline.
SANDRA LIMA
Sandra has been a part of CFW since 2006. Her first collection The Last Flower on Earth reflected on the devastating actions of man and was developed along with two other designers Cristina Silva and Camylla Portela. The partnership with Camylla Portela was again repeated in 2007, when they presented Dreams Destroyed by Violence Against Children, showing in a touching performance how violence can affect the young. In March 2008 Sandra went solo and was praised by critics for her Women without Shells, which showed women purely as women, strong. In September 2008, she presented a collection of accessories alongside the Jewelry Producers Cooperative of the Federal District (Cooperaurum), with a focus on the need for recycling. In August 2009, The Unreal Body discussed clothes support. For this edition, Sandra prepared another surprise: Temporaries, where man is the inversion of his existence. According to the designer, it’s necessary to remodel yourself in order to stand out in the middle of the gray and disfigured mass of trends and passing idiosyncrasies. “Diluted and anonymous we dive into a liquid-modern world, exposing electronic confessionals to our physical, social and psychological existence”. In this symbolic fight, our personal assistance are our own shadows and have personalities molded according to our desires. In the technological platforms we colonize a world and we are our own products. To compose this collection, the color palette is divided in black with gray and gray with colorful bases. The fabrics are also divided: one group made in elastic and the other structured in a mixture of knit and foam with tridimensional form.
SANN MARCUCCY
Already during his first collection in 2008, The Iron and the Wraparound, inspired in the work of artist Carlos Scliar, Sann Marcuccy caught the public’s eye. In March 2009 with the theme Fashion under the Dome of Saint Sofia, which remitted to the Hagia Sofia Basilica, drew applause. In August, The Empress - which portrayed a powerful and modern woman, who dresses in a nonchalant manner without losing her sophistication - impressed the audience. Now, in March, the expectation couldn’t be any bigger. Concrete Nomads, inspired by the photo montage The Invasion of the Martians, by Athos Bulcão, and by the poem Concrete Flowers, by fellow designer and friend Sandra Lima, promises to grab the attention of those present. Sann Marcuccy’s winter 2010 is the expression of the conceptual maturing of the artist as a designer. The construction of his pieces, designs created for the inhabitants of his frenetic city, are the result of the relationship between the designer, the fabric and his model. They are people in line at an underground club; ferocious women on their way to work; young men playing at seduction. Marcuccy dove into a dream of his own concept-city and brought what he saw there. Technically, the collection presents a myriad of forms, prints and fabrics. These materials are the basis of unique pieces which exhibit the individuality of each character that walks the runway. Urban, they are actors and inhabitants who influence and interact with the street and in the middle of the chaos, exercise the multiplicity of their identities.
NEW TALENTS
From the first edition, one of the goals of Capital Fashion Week is to project the value of the market in Brasilia and region to the rest of the country. That is why one of the high points of the event are the runway shows of the new generation of local designers chosen through the New Talents competition. This year, three new talents were chosen. They are:
ANNA PAULA OSÓRIO
With a degree in Computer Sciences from the University of Minas Gerais, Anna Paula Osorio had the opportunity to be initiated in the fashion world when she decided to go back to school and take the Fashion Design course at IESB. Since then, she designs collections for various different events. She has participated in CFW as a student during a collective runway show. Now, selected as one of CFW’s New Talents she will be able to show her own collection, in her own fashion show. “Capital Fashion Week is Brasilia’s fashion week. The best talents in the region show their collection in this event and I gave it my all to get one of the three spots to be able to showcase my talent”.
For her first solo performance, Anna Paula shows us Griffo, inspired in a mythological creature with head, wings and claws of an eagle, body of a lion and tail of a dragon. It is also the symbol of the Special Operation Forces of the Military Police of the Federal District. The challenge constituted in aligning fashion with the daily tactical training schedule of these elite law enforcement officials, which is some cases are in the jungle and high above ground. The designer chose fabrics such as braided cotton, lycra, elanca, cotton knit, parachute canvas and mosquito woven screen fabric, having as a base the color black. “My intention while drawing up this collection was to transmit unity of perceptions and observations as well as showing innovation, desire and creation”.
ERIKA DUARTE
Industrial Design major at University of Brasilia, Erika Duarte fell in love with the fashion world during her fourth semester as a student when she had to project a collection. Selected as one of the three New Talents 2010, she sees in Capital Fashion Week an opportunity to show her work. “I see fashion as culture. For me, it’s a reflex of the society we live in. Through it we can define our longings and desires”.
For the March edition, Erika created the colection The Ugly Aesthetic - based on Tim Burton’s filmography, inspired on the book The History of Ugly, by Humberto Eco. “On the runway there will be a lot of assymetry, worn fabrics, corroded and abstract forms, elongated silhouettes, marked waistlines, pieces reminiscent of the 19th century”. The color palette is made up of beiges and black- this represents the pessimistic and the dark side of Burton and also portrays his use of the light and dark effect, also very common in the director’s films. Blue and red compose the detailing and remit to the optimism and touch of humor of his work. “While sketching a collection I think about the clothes, but I also think about the whole concept and what’s behind it.”
IVAN HUGO
His interest in human behavior and art in all its variations is behind how Ivan designs his fashion. “I’ve been customizing my own clothes since I was 14. Fashion is a very usual kind of art.” Selected as one of the New Talents of Capital Fashion Week, the 5th semester student of Fashion Product at AD1 college is excited with the opportunities he sees in the future. “I’m very happy because I’m going to begin to work and gain experience in a very efficient manner”.
Ivan presents the collection Horsemen of the Earth for the winter edition of Capital Fashion Week. The idea came from the necessity of people to understand the changes that happen due to death; of the fear of the apocalypse. His intention is to show that the world will not simply end, but that things are changing. That is why he used ancient prophets, pagan cultures and Egyptian artifacts as reference. On the runway: models who just got out of the end of the world alive; wearing clothes that are worn down, made of fabrics that reinforce the impression of dirty and worn divided into two color palettes - one representing the material plane, the other, the energetic plane. “Each of my collections has an intention, a concept, a sentiment. The intention to project something, the concept explains and creates pillars and the sentiment affects the public”. |
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CAPITAL FASHION WEEK
